Cookie Policy

Last updated: 23 February 2026

This Cookie Policy explains what cookies are, how Tower Rush uses them, what types of cookies may be set when you visit our website, and the choices you have to control them. This policy should be read together with our Privacy Policy and Terms & Conditions.

1) What Cookies Are

Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website. Cookies help websites function properly, improve performance, remember preferences, and provide analytics about how the website is used. Cookies can be:

Session cookies (deleted when you close your browser), or
Persistent cookies (stored for longer and deleted when they expire or you remove them).

The Site may also use similar technologies such as local storage, pixels, or tags. For simplicity, we refer to all of these as “cookies” in this policy.

2) How We Use Cookies

Tower Rush uses cookies to:

ensure the Site works reliably and securely;
understand how visitors use the Site and improve pages and features;
remember user preferences (where applicable);
measure performance (e.g., page load issues, navigation flow);
support marketing/attribution where enabled (for example, understanding whether a visitor came from a partner link).

We do not use cookies to collect sensitive personal information such as health data or government identifiers.

3) Types of Cookies We May Use

A) Strictly Necessary Cookies

These cookies are essential for the Site to operate and cannot be switched off in our systems. They are usually set in response to actions you take that enable core functionality, such as:

security and fraud prevention,
load balancing,
cookie consent preferences,
basic site features.

Legal basis (UK/EU): these may be used without consent where strictly required to provide the service you request.

B) Performance and Analytics Cookies

These cookies help us understand:

which pages are visited most,
how visitors move around the Site,
how long pages take to load,
whether errors occur.

We use this information to improve content, usability, and performance. Analytics data is typically aggregated. Note: Analytics cookies may be set by us and/or by trusted third-party analytics providers.

C) Functionality Cookies

Functionality cookies allow the Site to remember choices you make (for example, language preference or display settings) to provide a more personalised experience. If disabled, some features may not work as intended.

D) Advertising / Marketing and Attribution Cookies

Where enabled, these cookies may be used to:

measure the effectiveness of marketing campaigns,
understand referrals from partner links,
help avoid showing irrelevant promotional messaging.

Tower Rush aims to keep marketing practices responsible and transparent. You can opt out of these cookies at any time.

4) Third-Party Cookies

Some cookies may be set by third parties when you interact with embedded content or when we use third-party services (for example, analytics providers, hosting/security tools, or affiliate tracking). Third parties control their own cookies and processing. We recommend reviewing the relevant third party’s cookie and privacy information for full details.

5) Your Choices and How to Manage Cookies

A) Cookie Consent Banner

When you first visit the Site, you may see a cookie banner allowing you to accept or reject non-essential cookies. You can usually change your preferences at any time via the Site’s cookie settings link (if provided).

B) Browser Controls

You can also manage cookies using your browser settings. Most browsers let you:

view cookies stored on your device,
delete cookies,
block all cookies or only third-party cookies,
set rules for specific websites.

Please note that blocking strictly necessary cookies may cause parts of the Site to stop working correctly.

C) Mobile Device Controls

On mobile devices, you may be able to reset advertising identifiers or limit ad tracking via your device settings. Options vary by operating system.

6) Cookie Retention

Cookie duration depends on the cookie type:

Session cookies last until you close the browser.
Persistent cookies remain until they expire or you delete them.

We aim to keep retention periods proportionate to their purpose.

7) Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect operational, legal, or regulatory changes. The “Last updated” date at the top indicates when it was most recently revised.

8) Contact

If you have questions about our use of cookies or this policy, contact us:

Address: 20 Berkeley St, London W1J 8EE, UK
Email: [email protected]