Privacy Policy

Last updated: 23 February 2026

This Privacy Policy explains how Tower Rush collects, uses, stores, and shares personal data when you use our website. It also explains your rights and how to contact us. Tower Rush is an informational website. We are not a casino and we do not process gambling deposits or withdrawals.

1) Who We Are

For the purposes of UK data protection laws (including the UK GDPR and the Data Protection Act 2018), Tower Rush is the “data controller” of personal data processed through the Site, unless stated otherwise.

Contact details
Address: 20 Berkeley St, London W1J 8EE, UK
Email: [email protected]

2) What Personal Data We Collect

Depending on how you interact with the Site, we may collect:

A) Data you provide directly

Contact details you submit (for example, email address and the content of your message) if you contact us.
Any other information you choose to include in your message.

B) Data collected automatically (usage and device data)

When you browse the Site, we may automatically collect:

IP address (often used for security and fraud prevention and for approximate location at country/city level);
device and browser information (device type, OS, browser version);
pages viewed, clicks, referring/exit pages, and timestamps;
approximate geolocation inferred from IP (not precise GPS);
diagnostic data (error logs, performance metrics).

C) Cookies and similar technologies

We use cookies and similar technologies as described in our Cookie Policy (e.g., necessary cookies, analytics, and optional marketing/attribution cookies where enabled).

3) How We Use Your Data

We use personal data for the following purposes:

To operate and maintain the Site (security, stability, and core functionality).
To respond to your enquiries when you contact us.
To improve the Site (analytics, performance, content optimisation, and user experience).
To measure traffic and referral performance (for example, understanding which pages are useful and whether visitors come from partner links).
To protect the Site and users (preventing abuse, spam, fraud, and security incidents).
To comply with legal obligations where applicable.

We do not sell your personal data.

4) Legal Bases for Processing (UK GDPR)

We process personal data under one or more of the following legal bases:

Legitimate interests: running, securing, and improving the Site; understanding how the Site is used; preventing fraud and abuse. We balance these interests against your rights.
Consent: where required for non-essential cookies or similar technologies, and where you choose to provide information for a specific purpose.
Contract / pre-contract steps: if you request something that requires processing to respond appropriately (typically limited for an informational site).
Legal obligation: where we must process data to comply with applicable laws or lawful requests.

5) Sharing Your Data

We may share personal data only as needed, for example with:

A) Service providers (processors)

Trusted vendors who help us operate the Site, such as:

hosting and content delivery services,
security and anti-abuse tools,
analytics providers,
email/communication tools (if you contact us).

These providers process data on our instructions and are required to protect it.

B) Legal and safety reasons

We may disclose data if required to do so by law, court order, or lawful government request, or to protect rights, safety, and security.

C) Business changes

If Tower Rush undergoes a reorganisation, merger, acquisition, or asset transfer, personal data may be transferred as part of that process (subject to appropriate safeguards).

6) International Transfers

Some of our service providers may process data outside the UK. Where personal data is transferred internationally, we use appropriate safeguards such as:

UK International Data Transfer Agreement (IDTA) or UK Addendum to EU SCCs (as applicable),
vendor security and contractual protections.

7) Data Retention

We keep personal data only for as long as necessary:

Contact messages: retained as long as needed to respond and handle follow-up, and then for a reasonable period for record-keeping and security (unless a longer retention is required by law).
Logs and analytics: retained for periods that are proportionate to the purpose (security, diagnostics, trend analysis). Where possible, we use aggregated or de-identified data.

Retention periods may vary depending on the type of data and operational needs.

8) Your Rights (UK GDPR)

Depending on your location and applicable law, you may have rights to:

Access your personal data;
Rectify inaccurate or incomplete data;
Erase your personal data (“right to be forgotten”), where applicable;
Restrict processing in certain circumstances;
Object to processing based on legitimate interests;
Data portability (in limited cases);
Withdraw consent at any time where processing is based on consent (this will not affect processing already carried out).

To exercise your rights, contact us at [email protected]. We may need to verify your identity before fulfilling certain requests. You also have the right to lodge a complaint with the UK supervisory authority: the Information Commissioner’s Office (ICO).

9) Security

We use reasonable administrative, technical, and organisational measures designed to protect personal data from unauthorised access, loss, misuse, alteration, or disclosure. However, no method of transmission or storage is completely secure.

10) Children’s Privacy

The Site is not intended for children. We do not knowingly collect personal data from children. If you believe a child has provided personal data to Tower Rush, please contact us and we will take appropriate steps.

11) Third-Party Links

The Site may link to third-party websites (for example, gaming operators or informational resources). We are not responsible for the privacy practices of those third parties. Please review their privacy policies before providing any personal data.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date indicates when it was most recently revised. Continued use of the Site after changes means you accept the updated policy.

13) Contact Us

If you have questions about this Privacy Policy or how Tower Rush handles personal data, contact us:

Address: 20 Berkeley St, London W1J 8EE, UK
Email: [email protected]